Rate My Professor Masoe Antonio Seiuli

Masoe Antonio Seiuli, known by his Samoan chiefly titles Masoe and Puipuifatu, is of Samoan descent and serves as the Commerce Pacific Projects coordinator in the Divisional Office of the Otago Business School at the University of Otago. Working part-time in the Dean's Office within the Division of Commerce and in collaboration with Start Up Dunedin, he leads and coordinates the OBS Pacific Incubation Programme Entrepreneurship (PIPE) Outreach as well as broader Pacific Outreach Programmes. His efforts focus on building strong, collaborative relationships with Pacific students, families, and communities to enhance engagement with the Otago Business School. Seiuli brings prior professional experience in social work and as a social entrepreneur in Otepoti/Dunedin, where his initiatives emphasized sustainable practices and capacity building. He previously held the position of General Manager at Dunedin Taxis. Currently, he is studying part-time towards a Master of Professional Practice at Otago Polytechnic.

In addition to his coordination role, Seiuli contributes to academic and community development through practical scholarship and leadership. He authored the article 'E Lutia i Puava ae Mapu i Fagalele' published in The Scopes journal's Work-based Learning 6 edition in 2024 (DOI: 10.34074/scop.6006011). As a community leader, mentor, and advocate for Pasifika development, he serves across education, business, and faith sectors. Seiuli co-organized a community fono in 2022 on pathways to home ownership for the Pasefika community, partnering with Otago Polytechnic's Pasefika Development Lead Nimo Elisara-Too and Kāinga Ora, featuring presentations on mortgage advice and product options while promoting tertiary studies and two-way dialogue. In 2024, he coached the University of Otago team—comprising Lachlan Williams (Ngāi Tahu, Ngāti Porou), James Bennett (Tūhoe, Ngāti Porou), and Leuotele Tamati (Samoan)—to victory in the inaugural Indigenous Business Case Competition at the University of Auckland. His guidance stressed Indigenous perspectives in business, clear case formatting, and team cohesion, significantly impacting student success and Pacific representation in commerce and entrepreneurship.